No matter how hectic watching America's biggest game with a group of 60 middle and high schoolers can get, when the two to three minutes of advertisements came on during breaks of NBC's broadcast of Super Bowl XXVI, all was quiet--then and during Madonna's halftime show. Overall, this year's ads were lacking creativity.
We had the same usual suspects: a talking baby, GoDaddy.com girls and B-list celebrities, which grace our televisions every year. Also the beer companies, whose humor is pointed towards my 21-35 year-old population, was lacking any humor at all. Among all the 30 second to one minute bits of $3.5 million of television exposure, here are my favorites:
5. The Dog Strikes Back-Volkswagen- Here is your prototypical Super Bowl advertisement: high quality by way of a costly budget, animals, and plenty of time to tell a story. Though I love Star Wars, it falls in the rankings because of the last 30 seconds.
4. 2012-Chevrolet- As a proud owner of a Z71 Silverado and lover of the recently bankrupt Twinkies this advertisement was an easy sell to me. I honestly will not be surprised if this is how the world is post 2012. Chevrolet had a strong night with the New Grad spot as well.
3. Transactions-Acura- More commonly known as "the one with Jerry Seinfeld," this commercial was a witty minute full of reminders of the greatest television show of all-time. But Jay Leno? More of a Letterman guy myself.
2. Matthew's Day Off-Honda- Needless to say, the nuances that come along with Honda's quick version of Ferris Bueller's Day Off were not picked up as easily by the youth group as they were by the older folks in the audience. Hats off to Honda for their rendition of one of my all time favorites.
1. It's Halftime in America-Chrysler- Was there any question here? Clint Eastwood's raspy voice in a pep talk to America makes this the obvious No. 1. "This country can't be knocked out with one punch. We get right back up again and when we do the world is going to hear the roar of our engines. Yeah it's halftime America and our second half is about to begin." Inspiring words from Dirty Harry.
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